The Best Direct Mail Programs for Shopify Brands

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The year is 2025 and we’re talking about… snail mail? Yes, that’s right. Old school print mailers are making a comeback in the age of high-cost, low-conversion digital adverting.

Direct mail isn’t an overly complicated marketing channel, especially when ran as a programatic suite (i.e. as part of your automations, especially when integrated with Klaviyo).

In this article, we’ll explore the best platforms bringing direct mail into the digital age; tools that make it easy to automate, personalize, and actually measure the impact of every piece you send.

PostPilot is a programmatic direct mail platform built specifically for e-commerce and DTC brands. Rather than treating physical mail as a cumbersome, operational headache, PostPilot turns it into a seamless, automated growth channel. You can think of it as an email sending platform that sends physical mail, rather than email, with orchestration, execution, analytics, and targeting logic all baked in.

With PostPilot, you can send personalized postcards, mini catalogs, catalog-like mailers, and shared mailers to both prospects and customers, with the same kind of trigger logic and funnel thinking usually reserved for email or ads.

We think the platform stands out for its ease of use; it’s intuitive from day one, with a smooth onboarding experience and a support team that actually feels like an extension of your own.

Top Integrations: Shopify, Klaviyo, Attentie, Digioh, Omnisend, Recharge

Brands Using: Liquid I.V., Dr. Squatch, Four Sigmatic, Hexclad, Jones Road

Pricing: PostPilot offers incredibly competitive rates in the industry - they also make their pricing page public (our favorite thing ever).

So, who’s it for? We think PostPilot is best suited for e-commerce and DTC brands, especially those on Shopify, that are ready to add a physical, high-ROI channel to their marketing mix.

It’s a great fit for brands that already have solid email or SMS programs in place and want to cut through digital noise while scaling customer acquisition, retention, and win-backs.

We see the strongest results from mid-to-high-growth brands, usually doing around $3 million or more in annual revenue, that care about building relationships and driving repeat purchases through smarter, automated direct mail. It’s the perfect platform to get started in the direct mail marketing place and may end up being a keeper for many use cases (i.e. no migration needed down the line because you’ve outgrown the platform).

We see Share Local Media (SLM) as one of the most established and sophisticated players in modern direct mail. They’ve built their reputation on helping brands treat physical mail like a true marketing channel rather than a one-off campaign.

In our opinion, what sets SLM apart is their ability to operate across both scale and precision. Their flagship Shared Mail program lets brands share space in co-branded envelopes, reaching households through curated, premium mailers at a lower cost than solo campaigns.

For brands looking for more control, SLM also offers full-service direct mail, everything from strategy and creative to production and delivery, along with catalog and package-insert options. We think this mix of shared and standalone formats makes them uniquely flexible, letting marketers choose between reach, efficiency, and creative freedom.

Top Integrations: Shopify, Klaviyo, Emarsys, Iterable, HubSpot, Optimizely

Pricing: While unavailable on their website, pricing is an exact match in terms of per-mail piece sent (in regards to the programatic offering), but with a slightly higher monthly platform fee.

So, who’s it for? We think SLM is ideal for mid-size to large brands or high-growth e-commerce companies who are looking to send a high-volume of campaigns or get involved in the shared and insert offerings.

BirdseyePost heard the phrase “jack of all trades, master of none” and went running in the opposite direction. They offer one thing and one thing only: postcards. And we love them for that. That simplicity carries through to their beautiful and easy-to-use admin, perfect for the marketer or eCommerce manager managing multiple context switches throughout the day.

One feature we really like is SnapCapture™, which uses a unique QR code on each card to track engagement in real time.

The platform also gives you access to millions of consumer records for precise targeting, and we appreciate how transparent the reporting is, so you can see who’s interacting with your mailers and how campaigns perform. Overall, in our opinion, it’s a solid option for brands looking for a simple, data-driven way to add direct mail into their marketing mix.

Top Integrations: Shopify, Gorgias

Pricing: Straightforward and easy to understand with just a per-mail-send fee and nothing else.

So, who’s it for? BirdseyePost is perfect for brands not requiring any additional functionality outside of simple acquisition and retention needs on a one-to-one communication basis. That might sound like a dig, but it’s really not. In a world of complications, we genuinely appreciate the low-barrier to entry and ease-of-use that BirdseyePost provides.

Other Considerations

While we highly recommend choosing one of the previously mentioned platforms, we did review and speak to brands using the below options.

Lob is an alternative platform if you like the features of Share Local Mail, but are looking for something with more tooling and integrations around services. For the purposes of this article, though, we couldn’t rank it higher because we do not feel it is as feature-rich for eCommerce brands as other options.